The 1980s generation came of age with the Mandal movements, the demolition of the Babri Masjid, and the opening up of the Indian economy. The liberalization of the Indian economy in 1991 changed the character of the country forever. The reach of a BYJUS ad is possibly three times more than the reach of a hit Bollywood film,” says Harish Bijoor, brand strategy specialist. Therefore, the value of the brand Shah Rukh Khan does not go down even if he does not release hit films.
“Every Santro, or every brand that he has built, has reverse built him. While brands benefit from celebrity endorsements, they also contribute to building the brand image of the endorser. According to the Forbes Rich List 2021, his personal net worth is about $690 million.īrand Shah Rukh Khan has been built on two things – Bollywood and the endorsement market. Duff & Phelps’s Celebrity Brand Valuation Report 2020 says that Khan’s current brand value stands at $51.1 million. He endorses products across segments, from Pepsi, Hyundai Santro, Nokia, Lux, Dish TV, BYJUS, and Big Basket. Raees and Diwale were moderate hits, while Fan, Jab Harry Met Sejal and Zero were flops.īut the story of his brand endorsements that began in 1988 with Liberty Shoe, is very different.
Of them, Chennai Express was the only blockbuster, way back in 2013. He has had a spate of flops in the last decade. But a brand is strong when you tie-up with a strong director and an equally strong production house,” said trade analyst Taran Adarsh.įrom the Magazine India's Best B-Schools 2022: Top Private MBA Institutions In India India's Best B-Schools 2022: Top Public MBA Institutions In India The Great Indian Dream: How Youngsters Are Creating Wealth With Offbeat Ideas Indian Richie Rich: A Billion Bucks Worth Of Brash And Brilliant Minds Diary | 'Udham Singh' Is An Emotional Journey: Vicky Kaushal Zero was a flop, Raees did well in certain pockets, and Jab Harry Met Sejal was a disaster.
SRK RAEES HD MOVIE
“His brand value, even if it was slipping, would come back, as he’s a part of Pathan from the Yash Raj stable and another untitled movie where he is working with Atlee. In a recent commercial for Hotstar, in his signature self-deprecating humour, he talks about missing out on the trend of being on the small screen to remain big. The pandemic forced big names like Akshay Kumar, Ajay Devgan, and Alia Bhatt to move their releases to OTT platforms from the silver screen. ‘You are as good as your Friday release’ does not apply to Shah Rukh Khan. If brand endorsements are anything to go by, this testifies that India’s audiences do not love a star basis the box-office collections. But Shah Rukh Khan can make crowds go ballistic without delivering a single film in three years. His contemporaries have one release a year so as to not fade away from public memory. His last release, like most of the ones before, was a box-office dud.
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